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OAAA OBIE Awards
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OAAA OBIE Awards : ウィキペディア英語版
OAAA OBIE Awards

The name OBIE is derived from the ancient Egyptian obelisk meaning, a tall stone structure used to publicize laws and treaties thousands of years ago.〔http://mysite.du.edu/~etuttle/classics/obelisk.htm〕 Many historians consider the obelisk as the first true form of advertising.

==Eligibility==
For an advertisement to be eligible for the OBIE Awards,〔(【引用サイトリンク】title=OBIE Awards - Exceptional Outdoor Advertising )〕 the advertiser (or its agency) must have made payment for the unit space directly to an out of home media company owning or operating the structure, the only exception being public service advertisements.

The advertisement must have been posted within the previous calendar year. Identical advertisements posted during the eligible calendar year but entered in any previous OBIE Awards cycle are not eligible.
Current categories
*Amusement & Entertainment
*Automotive
*Beverage
*Business & Technology
*Consumer Goods & Services
*Food & Restaurants
*Individual Execution: Billboard
*Individual Execution: Street Furniture
*International
*Media
*Multicultural
*Public Service
*Retail
*Special FX
*Transportation, Travel, & Tourism
*Video & Interactive Content

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「OAAA OBIE Awards」の詳細全文を読む



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